Company Background

Supporting brands and 
displaying greatness, since 1999.

We are a one-stop-shop for crafting distinct brand experiences, offering custom cardboard displays and packaging. Our in-house team of industrial and graphic design experts, backed by decades of printing experience, enables us to seamlessly manage projects from initial concept to in-store execution.

Tailor-made to make your brand stand out in the retail world, we offer rapid prototyping and local production. Trusted by brands, trade partners, and agencies, we are the go-to partner for displaying greatness
Hear from our directors

Matt Elliott

Managing Director

Grant Elliott

Founder & Director

Our Story

A second-generation 
family-owned and operated company, dedicated to displaying greatness.

Cutting Edge has grown from a small local printing business to a leader in the printing and finishing industry. Founded by Grant in 1999 and now led by his son Matthew, this family-owned company thrives on innovation and their ability to adapt to ever-evolving market demands.

Rooted in strong family values, their dedicated team works closely with clients to provide comprehensive solutions from design to production. Known for their leadership and collaboration, Cutting Edge is a trusted partner in cardboard commercialisation and innovative solutions.

Our History

1972

Grant began his journey in the printing industry as a 17-year-old apprentice, mastering letterpress and offset lithographic printing. This experience set the foundation for his future leadership roles.

1977

After completing his apprenticeship, Grant rose to manage that same printing company, before broadening his horizons working overseas. These experiences enriched his business acumen and prepared him for greater opportunities.

1992

Returning to Australia, Grant swiftly moved into leadership positions in various printing companies, leveraging his extensive experience to drive excellence and innovation within the industry.

1995

At Websdale Printing, Grant started on the machines and quickly advanced to running both night and day shifts. His tenure there honed his skills in production management and technical sales.

1999

Seizing an opportunity, Grant purchased a small die cutting company and transformed it into Cutting Edge. Starting with a small team, he laid the groundwork for the company’s growth and success.

2002

Cutting Edge began to expand, adapting to market demands by incorporating new technologies in printing and finishing. This period marked the beginning of its evolution into the service provider we know today.

2005

The company expanded its services to include design, printing, production, and logistics, offering clients a seamless start-to-finish solution and cementing its reputation for greatness.

2010

Embracing digital printing technology, Cutting Edge enhanced its service offerings, staying ahead of industry trends and meeting the evolving needs of its clients.

2015

Significant projects and rebranding efforts marked a period of modernisation and growth, reflecting the company’s commitment to innovation and quality.

2020

Grant’s son, Matthew, took over the leadership of Cutting Edge, infusing the business with new energy and vision while continuing its legacy of family values and industry excellence.

2024

Celebrating 25 years of operation, Cutting Edge reflects on its journey from a small operation to a leading provider in the industry, renowned for its innovation, quality, and family-oriented culture.

Where we’ve been, and where we are now.

1972

Grant began his journey in the printing industry as a 17-year-old apprentice, mastering letterpress and offset lithographic printing. This experience set the foundation for his future leadership roles.

1977

After completing his apprenticeship, Grant rose to manage that same printing company, before broadening his horizons working overseas. These experiences enriched his business acumen and prepared him for greater opportunities.

1992

Returning to Australia, Grant swiftly moved into leadership positions in various printing companies, leveraging his extensive experience to drive excellence and innovation within the industry.

1995

At Websdale Printing, Grant started on the machines and quickly advanced to running both night and day shifts. His tenure there honed his skills in production management and technical sales.

1999

Seizing an opportunity, Grant purchased a small die cutting company and transformed it into Cutting Edge. Starting with a small team, he laid the groundwork for the company’s growth and success.

2002

Cutting Edge began to expand, adapting to market demands by incorporating new technologies in printing and finishing. This period marked the beginning of its evolution into the service provider we know today.

2005

The company expanded its services to include design, printing, production, and logistics, offering clients a seamless start-to-finish solution and cementing its reputation for greatness.

2010

Embracing digital printing technology, Cutting Edge enhanced its service offerings, staying ahead of industry trends and meeting the evolving needs of its clients.

2015

Significant projects and rebranding efforts marked a period of modernisation and growth, reflecting the company’s commitment to innovation and quality.

2020

Grant’s son, Matthew, took over the leadership of Cutting Edge, infusing the business with new energy and vision while continuing its legacy of family values and industry excellence.

2024

Celebrating 25 years of operation, Cutting Edge reflects on its journey from a small operation to a leading provider in the industry, renowned for its innovation, quality, and family-oriented culture.

Vision

The last bastion 
of cardboard craftsmanship.

Where the best businesses go to make their brand stand out.

Mission

To display greatness through innovative and creative solutions for point-of-sale projects.

We are a trusted creative specialist for brands, a reliable partner in trade, and an employer of choice, always staying true to our family-owned and operated roots.

Unleash your brand’s potential

Need help with your next project?

Whether you’ve got a fully-fledged idea or just the seeds of one, we’re here to help bring it to life.

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