FAQs & Glossary

Everything in Layman’s terms.

Frequently asked questions.

Do you have Minimum Order Quantities (MOQ)?

Short answer “no”, however there are quantities dependent on product style that we recommend to make products more economical.

Can I meet a representative from Cutting Edge in person?

Yes, of course. You’re welcome to visit our Wetherill Park warehouse to see our range of designs and get some ideas. Alternatively, one of our team can come to see you!

Can I get a sample?

Yes, we always provide you with a sample prior to production. During the design process, we will provide you prototype samples along the way to make sure your ideas come to life.

Do you make custom sizes?

Yes, most of our products are bespoke to suit your products and needs.

What colours can I print?

It depends on the print process chosen for your job, but a CMYK mix is generally a good rule of thumb for most projects. See our artwork guide for more details.

Do you offer delivery?

Yes, we deliver across Australia to homes, sheds, and stores.

How long will my order take?

It depends on the quantity and type of processes involved in your job. Generally, please allow 10-15 working days. Our team will advise you of the expected turnaround times early in the process.

What's involved in the process?

The Cutting Edge ‘Precision Pathway’ is our proprietary 14-step delivery model that ensures every project from concept to completion is handled with unrivalled attention to detail and dedication to quality. Explore our 14-Step Precision Pathway™ to understand our comprehensive approach.

What if I'm on a tight deadline?

We offer a variety of print options at our disposal (and have been known to make miracles happen). Get in touch with us ASAP, and our team will work with you to find the quickest solution!

What makes Faster Displays® different from a standard cardboard display?

Faster Displays® uses a patented construction system, engineered for strength and speed. Unlike standard cardboard displays, there’s no metal, no plastic, and no tools required for assembly, just a shelf-ready unit that pops into shape in under a minute.

Do I need tools to assemble a Faster Displays® unit?

No. Faster Displays® is designed for tool-free assembly, ready to merchandise in under a minute straight out of the box.

How much weight can a Faster Displays® shelf hold?

Each shelf can be engineered to hold up to 80kg, built for heavy, high-turnover retail use across grocery, liquor, and pharmacy environments. The most effective use case is 15kg per shelf and up..

Is Faster Displays® recyclable?

Yes. Faster Displays® units are 100% cardboard, completely plastic-free, and fully recyclable.

Is Faster Displays® more expensive than a standard cardboard display?

Yes, and that’s by design. Faster Displays® is engineered to hold its structural integrity and premium presentation for the full length of your campaign, not just on install day. That extra engineering costs more upfront than a basic display, but it means no sagging shelves, no mid-campaign replacements, more products per unit, and no re-merchandising halfway through your rollout.

Glossary

CMYK

A colour printing method that overlays a dot pattern of Cyan, Magenta, Yellow, and Black to achieve a wide range of colours and produce high-quality images. This process is commonly used in full-colour printing.

Die Cutting

The process of using a die forme (knife) to cut out the desired shape. The die forme is set into the machine and then pressed against the board with the appropriate pressure to cut and crease the board.

Dieline

A flat net drawing of your design, showing where cuts and creases will be made. Each line on the dieline corresponds to a steel rule when your die (knife) is created.

Digital cutting

The process of cutting and creasing material using an XY plotter and gantry head instead of a die forme. This method is great for short runs.

Flexography

A printing process where ink is applied to a rubber-like printing plate attached to a roller, which is then pressed against the material. This method is used for simple graphics and larger quantities. Think of it like a rubber stamp.

Flute Direction

Refers to the direction of the channels in corrugated board. This can impact the structural integrity of the final box or stand.

In-house

Refers to processes carried out entirely by the company itself, under one roof. This ensures greater control over quality, faster turnaround times, and more streamlined communication.

Lithography

A printing process where ink is applied to a printing plate, then transferred to a rubber blanket, and finally to the paper. This method is ideal for orders of 500+ sheets and is known for being the highest quality print method.

Mounting

The process of laminating two sheets together, typically a litho-printed sheet of paper mounted to corrugated cardboard. A thin film of glue is applied to the board, and a set of rollers marries the paper to the cardboard.

Precision pathway™

The Cutting Edge ‘Precision Pathway’ is our proprietary 14-step delivery model that ensures every project from concept to completion is handled with unrivalled attention to detail and dedication to quality. Explore our 14-Step Precision Pathway™ to understand our comprehensive approach.

Printing Plates

Depending on the print process, custom printing plates may be needed. These plates are created specifically for your image, with one plate required for each colour you plan to print.

Proof

A final check of your artwork and dieline. The artwork is run through pre-press software to match colours and settings to the printing press. Proof approval is required before printing.

Setup Fees

If separated from the tooling/print plate costs, setup fees refer to the time it takes operators to change the machine to the specifications required for your job. This is different from the running speed.

Tooling (Knives)

Typically, a plywood block with steel cutting and creasing rules (blades) inserted. A laser or router cuts the shape of your dieline into the block, and then the rules are inserted by hand.

Wide Format Digital Print

A print process where print heads lay down ink in a scanning motion across the material. The ink is then cured by UV lights or heat to set it onto the material. This method is slower but has lower setup costs, making it great for short runs.

Faster Displays®

A patented cardboard display and packaging system engineered for faster assembly, greater shelf strength, and a lighter environmental footprint than standard POS displays. Built entirely from corrugated board, with no metal or plastic components.

FSDU (Free-Standing Display Unit)

A free-standing display unit designed to sit independently on the shop floor rather than mounting to a shelf or wall. Commonly used for promotional campaigns, new product launches, and high-visibility merchandising.

Shelf-ready

Packaging or display units designed to move straight from the delivery pallet to the shelf, with no unpacking, repacking, or additional handling required in-store.

Dump bin

A bulk merchandising display, typically used for loose or multi-buy product, designed to encourage impulse purchases at high-traffic points in-store.

Flat-pack

A display or packaging format shipped flat to reduce freight volume and storage space, then assembled into its full shape in-store.

Need help with your next project?

Whether you’ve got a fully-fledged idea or just the seeds of one, we’re here to help bring it to life.

Get in touch